As part of a comprehensive website and identity system we developed a typographic system and process for photographing the Nature Lab’s various specimens, from photographing pieces of taxidermy to using the scanning electron microscope. The site and typography employs a light reference to previous visual traditions of scientific observation.

With a subtle nod to botanical forms in the type the identity could be framed as a resulting work from this campus resource.

Done with Jay Marol at RISD Media Group.

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